Samsung Creators Lounge | Activations

The Samsung Creator’s Lounge was an experience that captured the imagination and encouraged creativity amongst South Africa’s influencers, whilst highlighting the innovative ways their new products could be utilised. It spanned the world of new age art and enabled an immersive space where creators could absorb and create ideas in a space that was filled with inspiration.

The activation involved creating a dance studio, makeup station and other creative settings where influencers could learn about the outputs of Samsung’s newest technology and how to use them in evolving and perfecting their content.

The environment was a breeding ground for innovation and the success of the activation resulted in the experience being recreated 2 weeks later at DSTV’s Delicious festival