Virtual
5000 live viewers registered via Microsite
Youngsta CPT
Due to COVID-19, our resources were limited but our creativity shone through in delivering a Loerie nominated event, virtual launch for Season 2 of Netflix’s incredible African original production Blood and Water.
In order to deliver something spectacular, we conceptualized and executed an escape-room-themed virtual event that pitted Blood and against Water: having a host of fans and celebrity guests compete against each other in real time, solving clues to escape their virtual room and “unlock” the first episode of the new season. The competition utilised virtual avatars played by the show’s cast that acted as the body for each team, creating an all-encompassing experience that truly delivered for fans of the show.
The experience itself was incredibly technical and utilised modern technology in creating a stable event infrastructure that catered to 5000 live viewers, had 8 camera operators and garnered millions of impressions across the web.